By integrating a website database design with existing company information systems, a company can offer its customer base added value. An application to allow customers to check order status online and in real time, for example, can use a database to store information and allow users to search their orders by several criteria. Methods such as these can result in a significant increase in customer satisfaction regarding the order handling process.

The Robin Shepherd Group's Interactive Services Division, headquartered in Jacksonville, Florida, combines the expertise of a full-service web design company with all the resources of a national advertising and public relations agency. We fuse form with function to develop web and interactive tools that attract traffic and deliver results. Sticky design, rock-solid programming and fresh content - that's the power of Robin Shepherd Interactive.

Solid, successful, highly-trafficked sites are created by web design companies with a strong background in traditional design and sophisticated,

up-to-date knowledge of the technical characteristics of the medium.
These agencies are well-versed in both the opportunities and the
limitations inherent in web marketing. They understand the special
considerations of web designÑa limited color palette, variations in
browser settings and search engine optimization needs, to name a few.